One of my clients has started using the Eloqua marketing platform and asked me to get involved to build some process around it. I’ve spent a few hours with it now and I have to say that the User Interface is one of the worst I have ever used. A good example is below, in this case I want to import some contacts, so I must first get in to “Database Management”, which if you can’t guess is under the “Evaluate” (wtf!?) menu at the top.
Just look at the number of tabs on that screen, did someone seriously design this? So now where do I find upload? It’s not in that big area in the middle…
No it’s under the contacts ‘menu’ bar. Each menu/drop-down doesn’t have many options under it, many in fact only have one so why aren’t they just visible?
Two of us spent nearly three hours yesterday trying to decipher this along with the program builder. The program builder would be 5 posts on its own! I think one of the issues with this Eloqua system is that on the surface it looks good, and this is bought by marketing people who, let’s be fair like ‘bling’. Unfortunately the system hasn’t been designed for usability and I think it really suffers for it. From what I have seen it is a very powerful system just not an accessible one.